One of the biggest weeks of our year for the wholesale arm of Emma Kate Co. is Life InStyle in August. Today I wanted to share a little wrap up of our booth this year (because it was our favourite yet!) and showcase one of the best features – our special wallpaper, made in collaboration with Pickawall.
Read on below, because we have lined up a something special for one lucky reader!
Tradeshows determine so much of our calendar – planning out a year always starts with tradeshow dates penned in first, and everything else second. That is: collection launches, product development timelines, marketing plans and travel all intricately scheduled around.
Tradeshows are where we get to catch up with our existing stockists and showcase upcoming collections for them to preview and order. They’re a world of high vis vests, a lot of IKEA, long days on our feet, lots of talking (and a lot of wine). They’re equal parts demanding, exhausting and fun, and for me – also about more than doing business.
In that little pocket of days, we get to reconnect with fellow makers, founders, and teams who are also chasing a dream. It’s a solidifying feeling of camaraderie to be a part of a trade show. We share drills and ladders, celebrate wins and happenings, bring each other coffees, buy each other pasta, have ‘stand chats’ in the quieter times.
The build of the booth itself is one of the most important, and physical parts. Bump-in starts early in the day, and often runs late into the night. Aesthetic matters and a well designed stall is a non-negotiable.
For this August trade show, I wanted to try something more playful and to step away from our standard neutrals and all-white-everything walls. With the help of Pickawall (and two willing + able men, thanks Rich and Charles!) we created our own custom wallpaper.
Pickawall is a DIY dream. It’s self-adhesive, removable, odourless and precise – you can order murals to suit your room and exact wall size. The process was beautifully simple – no paint buckets, drop sheets or stress required. Hello Instant colour!
Here’s a fun timelapse I made of the installation:
For our booth, we used deep green, peachy blush, and a side wall accent, that featured our signature botanical print. We also used Pickawall for the podiums on our booth – showcasing product lifestyle photos, and some additional pops of colour.
We had so many enquires about if our botanical pattern could be bought as wallpaper. While it’s not a product we can currently offer, we ARE going to offer 1 exclusive wall of our botanical print, to a lucky reader! Pickawall have generously offered a wallpaper to the value of $500 (that covers 6.32SQM – which is roughly a 2.6m x 2.4m wall) to one reader!
To be in the running, it’s very simple:
- Comment on this blog post below, telling us where you’d like to use your botanical wallpaper.
- Follow both @pickawall + @emmakateco on Instagram
We will choose the winner + announce on Friday 19 October.
Update 22 October: This competition is now closed. Congratulations to our winner, Buffy!