Almost 9 months ago, the beautiful Gemma Peanut reached out to me, describing a vivid dream about how we had co-created a Baby Journal. We hadn’t met. We didn’t even know each other. But it sparked a conversation, there was immediate alignment, and so we decided to meet for coffee. We had barely made our coffee order before we knew that dream needed to be chased together.
And, what has followed since has honestly been the most beautiful adventure…
Month after month, we have dreamed our little dream into existence. Over weekly Skype calls we have drafted, co-created, finessed and lettered our way towards tonight, often finding fleeting moments to decide on a fabric swatch, a ribbon colour, add in a special feature, or finish off a chapter along a spectrum of various timezones and locations that our businesses and lives have required us to be.
There’s been lots of messy thrilling life thrown in for good measure along the way, including an engagement (me!) AND fittingly, a pregnancy (Gemma!)
And then suddenly, it was October, and I found myself in Mosman (Sydney), sitting beside Gemma – and with two grateful hearts we launched our Little Dreamer baby journal collaboration into the world.
New babies are a cause for beautiful celebrations, and Gem and I decided that our collaboration also deserved to be welcomed to the world in a very special way. Somewhat impromptu, we found ourselves with forty mumpreneurs together at The Fernery, for a breakfast with a difference. At our baby shower, we got to shower our guests with gifts.
It’s been said it takes a village to raise a baby [journal], so here’s a special shout-out to our village. We put the word out on social media, seeking to partner with some select, like-minded and aligned brands to celebrate and support our beautiful guests. To the incredible brands who eagerly shared their love (and beautiful products) with our guests for this special event, THANK YOU.
Let me take a moment to introduce our wonderful brand partners for this launch event:
The Nappy Society – modern mums need simple solutions done well. We love what The Nappy Society brings to the baby bag game; your favourite tote gets to come on the Mum journey with you – with a whole secret organisation insert to keep you on track.
Tilda + Moo – celebrating Australian design makers, these are bibs with serious cuteness factor. Not to mention, they are handmade by founder Amelia in the Mornington Peninsula, meaning there’s a quality and care in each bib that you can literally feel.
Arlo & Co – a divine husband and wife team who are huge believers in locally owned and made, they too love being in and contributing to community. Personalised bespoke gifts are what they bring into the world.
Krystal Knight Jewellery – because *sparkle*! Australian designed, ethically sourced and produced, Krystal Knight creates genuinely timeless pieces that are never taken off, letting the gems shine through your days.
Toots + Co – full grain Italian leather handbags that can still meet the needs of a mum on the move. What’s not to love?
Bellies + Beyond – all about the softness, we are a little bit in love with the wraps, cot sheets and other goodies that Rebecca offers, as well as her incredible candour about motherhood.
Biologi – A beautiful Byron-Bay-based {from sourcing to production} business and a 100% active plant-based serum range, we were proud to be able to share these minis with our guests.
Canon – Thank you for generously contributing a Selphy Printer, as a name tag prize for one lucky winner. Fun!
MYK Events – Huge gratitude for the artistry of Mykaela on the morning of our launch, helping Gem and I look as glowy as we felt on the inside.
Besotted Grace – Grace, my beautiful friend and talented photographer, thank you SO much for capturing these moments from the morning so (so) beautifully.
And last but not least, thank you to our incredible teams (the three beautiful women standing next to us below) – Bella, Sim and Corinne – without your brilliance, we never would have pulled together such a beautiful launch!
Gem, I’m so grateful for you, and I’m so proud of us. Thank you for creating this with me. xx
It’s amazing how dreams can {literally} come true.
