click&collect: 10-4 monday to friday | 153 greville st prahran

Introducing our special collaboration…

This project was hatched from the hearts of two dreamers – Em and Gem. Our worlds serendipitously collided and a special collaboration began, combining Emma’s delicate brushwork and elegant design, with Gemma’s heartfelt (and sometimes cheeky) words and experience of motherhood.


shop our baby journals now

or… keep scrolling to learn more.

a keepsake to be passed down to your little dreamer.

a memento to imprint those moments easily forgotten
in the fog of early parenthood.

a journal of the milestones and memories,
the hilarious and heart-warming.

a time capsule of your little one’s history, heritage and home.

press play.

what’s inside?

Inside you’ll find eighteen tabbed chapters, designed with unique and thoughtful prompts for the busy parent, along with open space for the creatively-free.

You’ll also find brush-lettered words, a poem, manifesto and bespoke illustrations throughout. Included in the back pocket is a ‘my firsts’ prompts card for developmental milestones.

Our baby journals have been designed consciously to include all genders + family types.

Each journal comes packaged in a luxurious fabric-covered keepsake box, and has been printed on beautiful environmentally responsible paper stock.

available in 4 colourways.

a note from Gemma.

As a fellow mama, I didn’t dream up this book for you or me, but for them.

Since stepping into this beautifully messy role of “mum”, I’ve become deeply inquisitive about my own beginnings. Those early chapters when I myself was too young to remember, and through the thickness of time, my mum herself no longer remembers.

So let’s preserve those early details for them. Let’s forge in ink their tale of twelve months. The blurry days and that easily forgotten first year will forever be brought into focus with the stories you share in the very pages of this book.

order yours now!

shop our collaboration