With the launch of our brand new website, I’m feeling the pull to show up here on the blog a little more often and share more of the real story, and less of the highlight reel. For you, and also for me.
You see, in the opening days of this year, I started to feel into what 2018 could look like. What might come next, for this 2-and-a-half-year-old brand and business? As I always seem to do in those rare spaces between, I wandered my way back through my digital folders (and more folders) of photos from the year just passed. 2017 was BIG. I vividly remember it as a year full of leaping out of comfort zones, growing, scaling, flying here, there and almost everywhere, and SO very much hard work.
But, then I noticed: every single flight, city and travel-related adventure was captured, edited and archived meticulously. But where was the rest of the picture? Where were photos of our collection vision boards, year road mapping, product manufacturing, creative processes, trade shows, team dinners, and the other everyday moments of running this business?
In between travels, my camera had rested safely in our bedroom wardrobe, awaiting the next adventure. And aside from a handful of hurried, photos snapped on my iPhone here and there, for everyday business moments, there was only memories.
Around that time, I also put the call out to you, our readers and our customers asking what would you like to see from me next? Far more than anything else was the request to share more of the behind the scenes of Emma Kate Co. What it takes to run this brand, and what it really looks like.
Suddenly, it’s December, and the year has largely swallowed me up. But this year, something did change. Rather than my camera sitting pretty in the wardrobe, awaiting the next trip, more often than not it’s been in my handbag; joining me at meetings and travelling alongside me during the mundane as well as the amazing.